New media changes the way we watch and cover sports
Bill San Antonio, Sports Editor
Issue date: 9/9/09 Section: Sports
Though St. John's basketball fans couldn't be in attendance to see the men's team go up to Canada and win four games in 32 hours, they were able to get as close to the action without gathering for team meals and pseudo-mandatory French lessons.
Thanks to the ever-growing media world, the St. John's athletics department teamed with SSN Canada, web home to Canadian sporting events, to host a video feed of the Red Storm's games up north this weekend.
What's more, fans were treated to video interviews from head coach Norm Roberts,
assistant coaches Chris Casey, Fred Quartlebaum, and Glenn Briaca, as well as sophomore Malik Boothe and freshmen Dwight Hardy and Malik Stith, each posted on the St. John's Red Storm Facebook page. In
addition, Storm fans were greeted by a chuckling Paris Horne for a video edition of his blog, Around the Horne.
Videos were also posted of the team leaving the Newark Airport and arriving in Canada,
and the athletic department put out its familiar press releases recapping play-by-play, available via RedStormSports.com.
If that wasn't enough for St. John's hoops fanatics, the athletics department Tweeted their experiences so fans could follow the action on-the-run. Make no mistake: This is what Neil Armstrong meant when he said, "One small step for man, one giant leap for mankind."
No, I'm not talking about the program making St. John's basketball known throughout North America, though after this trip I wouldn't be surprised if the team added a few fans north of the border.
No game the Red Storm played this weekend was shown on local television and no fan had any realistic opportunity to attend the games, yet a plethora of diverse St. John's basketball coverage was available to the public and kept all interested fans informed.
The way we watch sports is starting to change. And I'll let you in on a little secret: The way we cover sports is starting to change, too.
I did not attend any of the four games this weekend.
Thanks to the ever-growing media world, the St. John's athletics department teamed with SSN Canada, web home to Canadian sporting events, to host a video feed of the Red Storm's games up north this weekend.
What's more, fans were treated to video interviews from head coach Norm Roberts,
assistant coaches Chris Casey, Fred Quartlebaum, and Glenn Briaca, as well as sophomore Malik Boothe and freshmen Dwight Hardy and Malik Stith, each posted on the St. John's Red Storm Facebook page. In
addition, Storm fans were greeted by a chuckling Paris Horne for a video edition of his blog, Around the Horne.
Videos were also posted of the team leaving the Newark Airport and arriving in Canada,
and the athletic department put out its familiar press releases recapping play-by-play, available via RedStormSports.com.
If that wasn't enough for St. John's hoops fanatics, the athletics department Tweeted their experiences so fans could follow the action on-the-run. Make no mistake: This is what Neil Armstrong meant when he said, "One small step for man, one giant leap for mankind."
No, I'm not talking about the program making St. John's basketball known throughout North America, though after this trip I wouldn't be surprised if the team added a few fans north of the border.
No game the Red Storm played this weekend was shown on local television and no fan had any realistic opportunity to attend the games, yet a plethora of diverse St. John's basketball coverage was available to the public and kept all interested fans informed.
The way we watch sports is starting to change. And I'll let you in on a little secret: The way we cover sports is starting to change, too.
I did not attend any of the four games this weekend.



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